Client success roadmap
The build system behind every Wavy Sites project.
This roadmap turns an objective into a working system: business discovery, architecture, premium design, development, working forms, SEO/AEO/GEO, deployment, QA, and post-launch growth — whether the end result is a website, custom software, automation, or all three.
Phase 01
Business discovery first.
Every project starts with the business problem, not the platform. Before design or development begins, identify the client's customer, offer, location, proof, conversion goal, and what must be true for a visitor — or a team member using internal software — to trust the system.
Phase 02
Decide what actually needs to get built.
Not every objective needs the same answer. This phase turns the discovery notes into a scoped plan: a website, a custom software system, automation, or some combination — and what each piece needs to do before any screen gets designed.
Phase 03
Turn notes into a customer or user journey.
A website should guide visitors through a clear path: understand, trust, explore, decide, and convert. Software should guide the person using it through their actual workflow just as clearly. Every screen should answer a real question for a real user.
Phase 04
Design for trust, not clutter.
The result should feel premium, clean, readable, and appropriate to the industry — whether it's a public-facing site or an internal dashboard. Images must be sharp, screens must breathe, and mobile layout must look intentional everywhere.
Phase 05
Choose the simplest stack that fully supports the job.
Static HTML/CSS/JS is perfect for lean service sites. React/Next.js is used for reusable components, customer portals, and app-like interactions. Full-stack builds — with a real database, auth, and integrations like Stripe — are for CRMs, dashboards, and internal software.
Phase 06
Build for search, AI answers, and local visibility.
Every public-facing launch should include technical SEO, answer-ready content, local service-area language, structured data, sitemap, robots, image alt text, and useful FAQ content — so both search engines and AI answer engines understand what the business does.
Phase 07
Forms and workflows must work, not just look good.
Quote and contact forms need correct markup, labels, required fields, a spam trap, and a real thank-you page. Software workflows need the same rigor — validated inputs, clear error states, and confirmation at every step. After deployment, every form and flow gets a live test.
Phase 08
Test before the client sees it.
QA protects the brand and the business. Check desktop, mobile, links, images, forms, thank-you pages, console errors, SEO tags, sitemap, robots, and deployment settings — and for software, real data flows, permissions, and edge cases.
Phase 09
Turn launch into ongoing growth.
After launch, the website or system becomes the hub for Google Business updates, social posts, before/after content, landing pages, review graphics, SEO expansion, and monthly reporting — plus, for software, feature requests and usage-driven improvements.